Choosing the right footwear for your workout is incredibly important, and many brands are improving their technology each day. According to Forbes, the athletic footwear industry is growing at a rapid rate and generates billions of dollars in sales each year. Brands are taking notice by improving their offerings to fit the needs of individual consumers.
So, at a time when people are getting smarter about their fitness, they’re also investing wiser by ditching the “one sneaker fits all” mentality. Instead, consumers are buying different sneakers for different workouts, to ensure maximum effectiveness from their exercises of chose.
And it’s no different with dancing shoes. When you’re taking a dance class, you need shoes that will let you pivot and slide with ease (and without damage to your joints). The team behind Zumba® Wear is always looking to improve the technology in our sneakers and our new line has just been launched.
Zumba Wear Creative Director Melanie Canevaro says, “We listened to all of the comments and feedback on our previous collections and worked hard with our footwear team to improve the entire 2017 collection. We added memory foam insoles to ALL of the shoes and came up with new technologies to provide our community with options fashionable and functional options.”
Read on for details.
With new air technology for maximum impact protection, a shock-absorbing midsole and flexible rubber outsole for traction and durability, these lightweight kicks are dance floor ready.
- Minimal textile-based upper with synthetic and leather overlays for targeted support
- Perforations at heel for breathability (so important for those sweaty dance sessions!)
- 4mm Memory Foam insole
Multiple (awesome) colors? Check.
Z-Slide technology? Check.
Lightweight rubber sole? Check
NEW 4mm Memory Foam insoles? CHECK!
Looking for something that will make you stand out from the crowd? You’ll want to check out the Zumba® Energy Boom. In two bold colors, these urban high-top kicks feature new 4mm Memory Foam insoles, Z-Slide Technology and a lightweight rubber sole. PLUS, the black style comes in up to size 13, so fellas can rock it too.
These new shoes are ready to shop on zumba.com!